Glossary term
Evidence Graph
A structured map of on-platform and off-platform signals about a creator, used to reach and defend a payout risk decision with a full audit trail.
An evidence graph is a structured representation of everything known about a creator that bears on a payout decision — what they sell, how their storefront is described, where their inbound traffic comes from, where their outbound links point, and how those signals connect.
The value of building a graph rather than running an isolated check is that risk in the creator economy is often relational. An innocuous storefront paired with inbound traffic from a piracy community, or outbound links to a prohibited marketplace, tells a story that neither signal tells alone. The graph makes those connections explicit.
Because every node and edge is recorded, the evidence graph also produces an audit trail. When a decision is questioned — by an internal team, by legal, or in the context of a processor inquiry — the graph documents what was found, where, and how it maps to a specific policy.
This definition is provided for general educational purposes.
Related terms
Link Graph
The network of inbound and outbound links connected to a creator's presence, used to surface off-platform risk signals a content scan cannot see.
Transaction Laundering
Using a legitimate merchant account to process payments for undisclosed third parties or prohibited goods, hiding the true nature of the transactions.
Payout Compliance
Vetting which creators a platform is safe to pay, mapped against payment processor prohibited-business policies, before money moves.
Prohibited Business List
A payment processor's published list of business categories it will not process payments for, such as piracy, counterfeit goods, or unlicensed regulated products.